Marketing and Communication in a Changing World

The aim of this training course is to provide attendees with the means to create and maintain marketing and communications activities that can successfully increase use of bus, tram and train services and which take into account the changing travel patterns / daily life behaviour resulting from the ongoing effects of the COVID-19 Pandemic.

The course features 8 interactive sessions and includes a workshop for attendees to hands-on apply what they learn during each teaching session.

• Design and deploy effective passenger-centric marketing and communication activities
• Build a compelling value proposition for a public transport service brand
• Use Digital and Physical ‘Placemaking’ initiatives to achieve real-world mode shift to PT
• Generate revenue through better “selling” of the value of PT infrastructure and services

• Sales, Marketing, Communications, Business Development and Strategy Staff
• Professionals interested in obtaining a wider, international perspective on Public Transport and eager to learn more from global best practice
• Experienced professionals eager to learn more about their craft as well as newcomers to Public Transport

• Get inspired by our trainers – understand the key principles of PT marketing and communications in a 2022 context and learn from successful best practice
• Participate in interactive sessions – with course trainers and with course participants
• Challenge your practical knowledge on the effectiveness and quality of marketing and communication activities
• Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
• Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
• Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.