training
Marketing and Communication in a Changing World
Change page
Programme
18 Oct.
19 Oct.
20 Oct.
21 Oct.
24 Oct.
25 Oct.
26 Oct.
27 Oct.
18 October
from 10:00
to 10:30
Welcome & Introduction to the course
30'
from 10:30
to 11:30
Session 1A: Putting the ‘Love’ back into Public Transport
60'
from 11:30
to 12:30
Session 1B: ‘The Greater Parramatta Challenge’
60'
19 October
from 10:00
to 12:00
Session 2: Passenger Centricity for Travel ‘Demand’ 2022 and beyond
120'
20 October
from 10:00
to 11:30
Session 3: Branding and its role in marketing Public Transport
90'
21 October
from 10:00
to 11:30
Session 4: Using Online Communication to sell PT
90'
24 October
from 10:00
to 11:30
Session 5: Placemaking: Enhancing Passenger Experience through monetising the value proposition of Public Transport
90'
25 October
from 10:00
to 11:15
Session 6: Incorporating Wayfinding imperatives into PT Marketing and Communications Design
75'
from 11:15
to 11:30
Workshop Breakout #1
15'
26 October
from 10:00
to 11:30
Session 7: Workshop – Breakout #2
90'
27 October
from 10:00
to 11:30
Session 8: Workshop ‘The Greater Parramatta Challenge’ – Group Presentations to the Assessment Panel and Course Conclusions
90'
Join this online course
Register now