Communication and Marketing for the 'Revival' of Public Transport

• Why building a marketing and communication strategy around the customer is crucial
• Why building a strong brand image is vital
• How to make big data analytics an integral part of building marketing excellence
• Master digitalisation, in particular with social media and other communication channels
• Implement an effective pricing strategy and action plan
• Identify the right secondary income sources (non-fare revenue) for your organisation

• Get inspired by our trainers, understand the main principles of revenue management, marketing and communication in public transport and learn from successful best practice
• Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants
• Challenge your practical knowledge on the effectiveness and quality of marketing and communication services
• Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
• Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
• Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

• Staff from sales, marketing, communication, business development and strategy/corporate departments
• Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
• The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
• The course welcomes participants from local transport authorities, public transport operators and the supply industry