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training

Communication and Marketing for the 'Revival' of Public Transport

When
13 > 28 Apr. 2021
Where
Online, CET time
Organiser
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About

What you will learn
Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this online course:
  • Why building a marketing and communication strategy around the customer is crucial
  • Why building a strong brand image is vital
  • How to make big data analytics an integral part of building marketing excellence
  • Master digitalisation, in particular with social media and other communication channels
  • Implement an effective pricing strategy and action plan
  • Identify the right secondary income sources (non-fare revenue) for your organisation

A top level methodology

  • Get inspired by our trainers, understand the main principles of revenue management, marketing and communication in public transport and learn from successful best practice
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants
  • Challenge your practical knowledge on the effectiveness and quality of marketing and communication services
  • Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
  • Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
  • Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Who is it for?

  • Staff from sales, marketing, communication, business development and strategy/corporate departments
  • Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
  • The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
  • The course welcomes participants from local transport authorities, public transport operators and the supply industry

Why choose an online course?

  • Interact with public transport professionals from across the world
  • Be time efficient, with 7 sessions over a three-week time span
  • Flexibility to join the sessions from any location in the world, at work or at home
Join this online course
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