All sessions will start at 10.00 CET time (UTC+1)
Week 1
- 13 April 2021 – Welcome & Introduction
- 13 April 2021 – Course introduction
- 14 April 2021 – Customer Centricity in Public Transport
- 15 April 2021 – Branding
Week 2
- 20 April 2021 – Social Media
- 21 April 2021 – Pricing: fare setting, ticketing and revenue management
- 22 April 2021 – MaaS, Big Data Analytics and Artificial Intelligence
Week 3
- 28 April 2021 – Workshop – Setting up a marketing and communication strategy post-COVID19
UITP reserves the right to make amendments to the programme or any related activity at its discretion.