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Communication and Marketing for the 'Revival' of Public Transport

13 > 28 Apr. 2021
Online, 10:00AM CEST time (UTC+2)
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Practical information

How does it work?
  • 7  interactive online sessions – which includes presentations from trainers, discussions with the audience and break-out sessions for the workshop
  • Each session lasts 60 to 90 minutes max
  • Group size: up to 35 participants 
  • Online training tool used: GoToMeeting
  • Accessible from any location and devices worldwide

What material do I receive?

  • Material (presentation & workshop documents) is made available to participants
  • No recording is provided
  • Attendance certificate


All sessions will start at 10.00 CET time (UTC+1)

Week 1

  • 13 April 2021 – Welcome & Introduction
  • 13 April 2021 – Course introduction
  • 14 April 2021 – Customer Centricity in Public Transport
  • 15 April 2021 – Branding

Week 2

  • 20 April 2021 – Social Media
  • 21 April 2021 – Pricing: fare setting, ticketing and revenue management
  • 22 April 2021 – MaaS, Big Data Analytics and Artificial Intelligence

Week 3

  • 28 April 2021 – Workshop – Setting up a marketing and communication strategy post-COVID19

UITP reserves the right to make amendments to the programme or any related activity at its discretion.

Join this online course
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