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Data and Business Intelligence

Karlsruhe, Germany
17 > 19 Jun. 2024
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Business intelligence (BI) is needed to support decision makers in public transport. It helps to take better decision faster, in order to improve for example service, performance or profitability. Data can make a difference in practically all areas, from operations management and transport planning to policymaking and strategic decision-making. Yet today’s complexity and abundance of data can make it challenging for transport professionals to unlock the value of their data. Obtaining value by driving information from the data is yet another challenge. BI and BI tools make it easy to act agile, and accurate.

It is undeniable that artificial intelligence (AI) is growing its importance in every sector, including public transport. The use of AI applications in public transport could be one of the critical solutions that efficiently unlocks the value of data to improve the quality and efficiency of the public transport sector. Applying AI to our current methods of providing public transport enables us to move forward on many fronts to improve all aspects of provision.

This course aims at providing an insight into the main principles, processes and tools to inform policy- and decision-makers accurately and to transform Big Data into results and to show how AI applications can help to better serve: identifying the broader strategic objectives and linking them to associated goals and success factors will eventually allow choosing the most accurate indicators and processing the right dashboards. In addition, the course will also look at the opportunities and value created by Open Data and Data Sharing.

Reach your objectives

  • Learn about the main principles, processes and tools required to use data and build a sound business intelligence system & organization to improve public transport and sustainable urban mobility in cities
  • Understand the importance of having a good organization of data and learn from best practice on implementing a management information system
  • Learn from international best practices and exchange of knowledge on the optimal use of new technologies
  • Learn how to better exploit data analytics and find opportunities in your data, in particular Big Data analysis
  • Apply through workshops the process of getting the right data: from defining strategic goals to the appropriate selection and break down of indicators.
  • Understand and discuss the concept of AI and Machine Learning
  • Broaden your knowledge and perspective on possible applications of artificial intelligence in public transport by learning and sharing experience with professional leaders
  • Learn about the possible opportunities for making public transport modes more efficient and customer oriented with artificial intelligence applications
  • Understand the impact of new technology and how organizations can leverage on the opportunity
  • Learn from best practices from around the world: showcases from local operators, authorities and the industry
  • Learn about approaches, challenges and possible causes of failures in implementing AI projects in the public transport industry

Who is it for?

  • Transport professionals who want to get more out of their available data whatever the field of specialization, from operations management to public transport planning, marketing and strategic decision making
  • Professionals in IT and Business analytics who are willing to widen experience directly involved in the collection, processing, and analysis of data
  • Professionals interested in obtaining a wider and more international perspective on the collection and use of data in public transport
  • Experienced professionals but also newcomers in the sector from local transport authorities, public transport operators or the supply industry.

A good level of English is a compulsory requirement to attend the training

A top level methodology

  • Participate in interactive plenary sessions with presentations, case studies, workshops and open discussion.
  • Challenge your thinking on the way to produce, use and organise your data
  • Apply through workshops, on a concrete case, the principles and process learned to build a sound business intelligence environment for your company, city or network
  • Share your knowledge and experience with other participants in smaller groups.

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Inspiring trainers

Our skillful trainer team is composed of professionals, UITP lecturers and international experts in the fields of data collection, measurement and business improvement within the public transport and urban mobility industry.

Join this course
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